Medical Brand + Marketing Strategist

When you’re so close to something like your products and services, it’s natural to want to share everything you can about them, so potential clients can see how great they are and how much they need them.

It’s easy to get stuck in the trap of talking features and benefits and overloading your customers with information, so they choose your products and services over the competitions’.

It’s normal to stick with what has worked and follow marketing trends, so you don’t get left behind or out all together.

It’s usual to focus on marketing tactics, so you can see you’re taking action.

The problem is, those are the exact behaviors that turn away potential clients, take you down a path to mediocre marketing results, and cost you big, profitable marketing opportunities.

Since leaving my physical therapy practice and entering the business world in 2002, I’ve been developing business and marketing strategies for global powerhouses like GE Healthcare and DePuy Orthopaedics (A Johnson & Johnson Company), mid-size players like MicroAire Surgical Instruments and NationalRad - Specialists in Diagnostic Imaging, startups like SpineWave and The Heart Center, and solopreneurs like Julia Bowlin, MD and Nicky J. Davies.

I see the same marketing struggles play out in every market, with every size company, and with product-based organizations and service-based organizations alike: Spending too much time and money on marketing for too little return on investment.

Why? Because creating effective marketing isn’t easy, especially for those who are closest to their products and services and who have the highest stakes.

That’s why, when MicroAire Surgical Instruments want to grow their 20-year-old, market-dominating product carpal tunnel product and the entire market along with it, they recruited me to lead the charge and develop and execute a new marketing strategy and plan.

That’s why, when NationalRad - Specialists in Diagnostic Imaging wanted to take their nationwide subspecialty radiology practice to the next level, they hired me to be their VP of Sales & Marketing.

That’s why, when Nicky J. Davies, a trusted business mentor and executive coach, started a new venture after growing a multi-million dollar, international leadership development business, she hired me to help her establish her new brand and marketing foundation.

Whether you’re a well-established player in your market or a newcomer, and whether you have a product-based business or service-based business, you need a marketing expert with an outsider’s view to help you develop your profitable marketing strategy and plan, so you can stop wasting time and money on marketing and start seeing an increasing return on marketing investment.

You need a marketing expert who understands how to create marketing that speaks to the hearts and minds of your ideal clients, so they say “Yes!” to buying from you or working with you.

You need a marketing expert who knows who to build an effective brand + marketing strategy that aligns with and leverages your assets, so marketing is simple, not a constant battle.

Since starting my consulting business in 2011, I have helped clients go from a business idea and zero in revenue to a well-established brand with six-to-seven figures in income in less than 24 months.

I have helped clients go from a weak and dated brand to a strong and forward-looking brand in less than 12 months.

I have helped clients go from a non-existent or poorly-defined marketing strategy to a customized, detailed brand + marketing strategy and plan that leverage core competencies and eliminate marketing waste in less than 6 months.

As a physical therapist turned brand + marketing strategist with an MBA in marketing and entrepreneurship from the University of Michigan Stephen M. Ross School of Business, accomplished medical device marketer, former VP of sales and marketing and StoryBrand Certified Guide, author of the Word of Mouth Marketing Association (WOMMA) Influencer Guidebook 2013, trained HubSpot inbound marketing professional, and breast cancer survivor, I use my collective knowledge and experience and my love of marketing to build the right brand + marketing strategy for each of my clients, so they can stop struggling with marketing and start seeing an increasing return on marketing investment.

Can I help you do the same?

Stop spending too much time and money on marketing for too little return on investment.

Schedule a call with me, so we can discuss your current brand + marketing strategy and marketing results, even if you don't know what they are, and take the first step to getting you off the path of marketing struggle and on the path to marketing success.

Ashley Libby Diaz, PT, MBA
Medical Brand + Marketing Strategist