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If you’re like most of my clients, you want to grow your practice, and, to that end, you need new patients. You know you have to market your practice to grow it and get new patients, but…
Marketing ...
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If you're in practice, you have a brand, whether you know it or not.
Unless you've been hiding in a closet or under a rock, people know you for certain things and think of you in certain ways, ...
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When I met Fred Goldman, MD and Jon Smith, MD in the fall of 2016, they were both staff physicians at Beth Israel Deaconess Medical Center, a world-class teaching hospital of Harvard Medical School ...
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Have you ever seen someone and thought, “That person's hasn't changed his / her hair in decades...”?
I know I have.
Have you ever had a similar thought about ...
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You want and need new patients to grow your practice. That’s a given.
You need effective marketing to attract those new patients. That’s also a given.
But what constitutes ...
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“Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.”
- Donald ...