| Categories: Branding | Author: Ashley Libby Diaz | 0
If you're in practice, you have a brand, whether you know it or not.
Unless you've been hiding in a closet or under a rock, people know you for certain things and think of you in certain ways, even if you're just getting started. Those associations are part of your brand, for better or worse, and they can help you get ahead or hold you back in practice.
The truth of the matter is, some patients love you and some won't. Either way, that's okay. Those that love you are your people, and those that don't aren't.
What you need to know is this: Your brand is the foundation of your practice, your career, and your legacy.
Everything you do, say, write, and put out on the Web or in print contributes to your brand, just as anything anyone representing you and your brand does, says, writes, or puts on the Web or in print contributes to your brand - either enhancing or detracting from your desired brand.
Some don't know this truth. Others choose to ignore it. And still others choose to do something about it. (I hope you're one of the later.)
If you do nothing, you end up with an accidental brand. And when you leave your brand to chance, it usually doesn't go well.
It's far better and wiser for you to build a well thought out brand and manage your brand strategically and carefully, particularly with someone who can recognize your brilliance and bring that to the forefront for all to see.
Because your brand is more than your name, your logo, or your color palate.
Your brands IS your identity, built on your personality, qualities, characteristics, values, stories, and experiences.
Ideally, your brand holds promises, touches the hearts and minds of your ideal clients, and makes your just right people feel something. It builds trust through consistency and authenticity and make your people want to join in and be a part of it.
When your brand resonates with your people on a deeper level and upholds its end, it will take you and your practice far beyond people knowing your brand and adopting it. Your brand has the potential to create raving fans and advocates, who, when activated, become an army of people perpetuating your brand.
At its highest and best, your brand can create a community... a passionate, purposeful, united community of people who love your brand, what it stands for, and the good it does.
We need more of your brand in this world. And we need more love for your brand in this world. So you can do the work you love, with the people you love to serve, and make the difference you were put here to make.
You want a brand that's going to live up to its potential. That's going to represent you as you wish. That creates an army of fans who help you build your brand and spread it further than you possibly could on your own. Let's make that happen.
P.S. Creating a powerful brand that lives up to its potential is simple when you know what steps to take. Schedule a call to amplify your brand and get it working for you.
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