Why You’re Losing New Patients By Speaking Only To Your Patients’ Minds

July 30, 2019 | Categories: Branding | Author: Ashley Libby Diaz | 0

You want and need new patients to grow your practice. That’s a given.

You need effective marketing to attract those new patients. That’s also a given.

But what constitutes effective marketing?

It can be frustrating and time-consuming trying to figure out the pieces of the puzzle that, put together, create effective marketing. But it gets easier when you know the key piece is the words you use.

If you’re not speaking the right language, you’re losing opportunities to connect with new patients every time.

What Is The Right Language?

In a nutshell, or two, your patients’ language is the language of what they want and need and the language of what’s standing in their way of getting what they want and need.

What they want and need has to pertain to your brand for them to become a patient of yours, so answering this question is a great place to start: What do they want and need that your practice can provide?

But that’s just the beginning. Wanting and needing something isn’t always enough to get someone to become a patient.

What Words Will Get A Potential Patient To Choose You?

You might think it’s talking about their problems, and you would be partly right. If you’re talking about what your patients are facing, you’re certainly getting closer to getting them to choose you, but you’re not there yet in many cases. Although those problems are getting in the way of your patients getting what they want and need, and articulating those problems lets your patients know you understand what they’re facing, those two things won’t actually get your clients to become schedule an appointment.

You have to go to the heart of the matter. You have to talk about how your patients’ problems are making them feel.

Are your patients feeling alone, scared, anxious, frustrated, angry, sad, hopeless, or some other less than desirable emotion because of the problems they’re facing (the ones that you can address)? If so, you must talk about those feelings in your marketing, or you will lose potential potentials.

People make decisions from their hearts. They make decisions because they’re uncomfortable. They make decisions because they want to get to a better place. If you’re not going there – to the depths of your patients’ discomfort – in your marketing, you will fail to engage your potential patients, and it will be an uphill battle to get new patients, no matter how beautiful your branding and marketing may be or how qualified you are to help them.

In this way, as uncomfortable as it may feel to you, you’re actually doing your potential patients a disservice by not acknowledging their unwanted feelings and bringing them to the surface.

When you honor and validate your potential patients’ feelings, you will start to connect with them on a whole new level. And they will start to see that you’re the one who just might help them overcome their problems and get what they want and need. That’s a beautiful place for both of you to be. It creates hope that there's a way out and maybe even a path to success.

If you’re struggling to connect with and engage your potential patients or feeling frustrated with your marketing results, schedule a call to see how we can tweak the words you’re using to speak to the hearts and the minds of your potential patients, so you can bring in all the new patients you want.

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P.S. Marketing can be frustrating, even for marketing experts. You’re so close to your practice, it can be hard to step back and look at your marketing from your patients’ perspectives. Schedule a call with me if you’re ready to start speaking your patients’ language and get new the patients you want.