| Categories: Branding | Author: Ashley Libby Diaz | 0
“Summertime, and the livin’ is easy”… or is it, as a business owner?
You want a steady stream of clients flowing in all summer long, but all of your customers are seemingly out playing or away on vacation. So what do you do when you need to attract new clients and they seem to be too distracted to ‘bite’?
It’s no surprise that many business mentors recommend starting the second half of the year by reflecting on your progess and reassessing your goals for the remainder of the year. Knowing where you want to go and how you want to finish out the year can help you achieve or even exceed your goals.
Looking at your sales and marketing metrics makes good sense, if you want a steady stream of new clients to support and grow your business. But will those numbers tell you what you really need to know?
No!
Why? They tell you nothing about your brand.
They can tell you which of your marketing tactics worked better, best, or not at all. They can tell you how effectively you’re converting customers. But can they tell you why you’re not attracting all of the new clients you want and need? Not a chance. Only your brand it can do that.
So while you’re analyzing the first half of your year and setting your intentions for the second half of the year, take time to review your brand. Is it:
- Representing you and your business the way you envision?
- Embarrasing you?
- Creating clarity or confusion for your clients?
- Engaging or turning your clients away?
- Aligned or misaligned with your business vision and direction?
It’s hard to imagine a case where your brand is harming your buiness or holding it back more than helping or serving it. Unfortunately, it happens a lot more than you might think. A lot of outstanding professionals lose clients and potential clients every day, because of their brands. And many throw their time and marketing dollars down the drain because their brand, the ‘should-be’ foundation of their marketing, is working against them.
Of course, you want a brand that helps or serves your business, a brand that gets you business results, and a brand that attracts your ideal clients and even does your sales and marketing for you.
The good news is, there’s still time to turn your brand around and put it to work for you before the end of the year. It’s time to (re)imagine, (re)invent, and (re)launch your brand and start attracting and converting your ideal clients.
P.S. Not sure what a brand is? Wondering if this will really work for you or your business? Schedule a call with me, and let’s talk about it.
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