What Ancient Sanskrit & Science Can Teach You About Your Brand

August 06, 2019 | Categories: Branding | Author: Ashley Libby Diaz | 0

Have you ever seen someone and thought, “That person's hasn't changed his / her hair in decades...”?

I know I have.

Have you ever had a similar thought about a practice and its brand, say maybe its website?

Yeah, me too.

Whether it’s seeing someone’s dated hairstyle or visiting a practice’s outdated website, the experience may leave you with an impression, but probably not a great one, right?

As a Brand Architect, I see this over and over again – not just with websites, but with various aspects of brands and their branding. I have clients who come to me with a brand they once loved and were proud of, but then left it alone year after year, only to wind up embarrassed by their logo, website, or brand materials.

What happened? Nothing. And that’s the point.

It’s easy to take a ‘set it and forget it’ approach to branding, and the only thing it does is lead to brand betrayal (aka a brand that’s betraying its owner).

‘Set it and forget it’ might work for a time, but that approach is sure to fail after a while.

And this is where ancient Sanskrit and science come into play…

The Vedas, the oldest and most sacred texts of Hinduism, teach that there is nothing good or bad, right or wrong – only creation, maintenance, and destruction. These three flow in a cycle, unless we disrupt it. Similarly, science gives us entropy, or the gradual decline into disorder.

Think of a once beautiful house that was maintained for a time and then abandoned, only to fall into a complete state of disrepair. Or think of the delicious food in your refrigerator that sits too long and turns into moldy mess. Yuck.

How Do The Vedas & Entropy Apply To Your Brand?

These are naturally occurring processes that will take hold of your brand if left to their own devices, just like they did the once beautiful house and the once delicious food. Brand creation leads to brand maintenance leads to brand destruction – unless you stop the cycle.

So how do you stop these natural tendencies of destruction and disorder from occurring?

You stop them with new creation.

You have to continually create your brand, over time, enabling it to grow and evolve with you, as you grow and evolve in your practice. In this way, you should never outgrow your brand - or one day wake up only to discover that your brand is misrepresenting you and betraying your practice.

In other words, you cannot create your brand once, leave it alone, and expect it take you and your practice on a wonderful path to success clear into the future. Nurturing your brand will keep it healthy and aligned with the direction of your practice.

Just like your practice grows and evolves, your brand must do the same.

If you’re cringing or wincing thinking about your brand or the length of time its been sitting untouched, now is the time to have a brand assessment. Let’s get you on the path to having a brand that’s serving you once again.

Schedule A Call

P.S. Finding your brand in a state of disrepair and disorder is a common occurrence in practice. The longer you let it sit there, the longer it will hurt you. Schedule a call and get on the right track to owning a brand that serves you and lights you up.