| Categories: Branding | Author: Ashley Libby Diaz | 0
Imagine this... you show up at an event where you know your ideal clients will be. Instead of sneaking in the back of the room in a cold sweat, you walk in the room with calm, cool confidence.
You shake hands with someone new and hear the “What do you do?” question. You know just what to say. You know your value and the value of your work. You know who your ideal clients are. And you know the transformation you help them achieve.
Feels great, doesn’t it?
Your words come flowing out so smoothly and easily, you even impress yourself.
Your words come flowing out so smoothly and easily, you even impress yourself. Surprisingly, it’s not hard. Your brand is in complete alignment with you, what you do, and why you do it. It just flows out naturally.
Your new connection starts gushing about how she’s been looking for someone like you. You can hardly believe it. She asks for your card and the next step.
Now you’re really glowing. You pull out the most attractive business card. You have a beautiful logo that was designed just for you, and you know it speaks volumes about you. You hand over your card proudly and set up a meeting right there.
In the meantime, you suggest visiting your website. Now you’re beaming even more. You have such an impressive new website. It’s stunning, and it tells such a compelling story, that it’s already generating leads and clients for you. You know this woman is going to be sold when she visits it, you can even hear her asking you when and how to get started.
Getting new clients has never been so smooth.
Getting new clients has never been so smooth. You now have a clear and engaging brand that thrills you, sets you apart, and speaks volumes to the hearts and minds of your ideal clients. Your brand is consistent throughout your branding and marketing assets, and you're building know, like, and trust in your market.
You get chills. Your brand used to embarrass you. It held you back. Now it's helping you expand and inspire. You can see your future and mounting success so vividly, it almost takes your breath away.
You snap back to the present and wrap up your conversation with your soon-to-be new client, eagerly anticipating your next conversation.
Contrast to Today
Is this how you’re feeling now? Are you clear, confident, and certain in your business, or are you floundering more than you'd like? Are you bringing in your ideal clients with ease, or are you struggling to grow your business?
If you're leaning towards the hardship side of business, you're not alone. Business can be challenging even for the most outstanding professionals. But it doesn't have to be that way. With a rich, juicy brand identity that does your sales and marketing for you, you can gain, not lose, clients, because of your brand.
How does that sound? Pretty great?
If so, let's talk.
P.S. Your brand has the potential to take you and your business to new heights. Wondering how to make that a reality? Schedule a call.
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